This project was made in collaboration with Genero and Meta for Itau. Itau needed to communicate to a younger broader audience their new products and services and show how a traditional bank can be a good choice for them. So we cast influencer Dandara Pagu to be the face of this campaign and we followed Meta’s Pitch, Play, and Plunge methodology to create three videos for Instagram of varying lengths and content to achieve Itau’s goals in different use cases and moments on the platform. I collaborated with the teams to come up with script ideas to personify the relationship between people and money. After that, we directed a team of filmmakers to shoot all the scripts, edited everything, and developed all the graphics and overlays.
