This project was done in partnership with Genero and Meta for the outdoor gear brand Stellar Equipment.
The goal of this project was to adapt the content from TVC and other forms of digital media to fit within Meta’s guidelines for performance. The brand had stunning assets, with incredible cinematic footage that was the foundation of the solution we developed. We focused on showcasing the products being used in the environment they were designed for, to demonstrate their resistance and quality.
The client also wanted to display the social aspect of the brand and how their clients were a connected community and we achieved that by emphasizing shots of people doing adventures in groups, helping to create an emotional relationship with the brand. Once the hero video was approved, I adapted it to other formats such as Instagram Stories, Reels, and Facebook’s in-stream and timeline formats.
